I think I have found the magic number. Every fifth article from Mark Morford is so brilliant, insightful, and articulate that I need to post most, if not all, of it here for my readers. Today is the day for another.

In one fell swoop, Mark has managed to hit on a whole bunch of my favourite subjects: the environment, structure driving behaviour, adaptation, complex system effects, social policy, cultural behaviour, global policy….he has hit it all.

The archive of his writings can be found here. The current article is below:

No wait, not six. To hell with that. Make it 10. Ten bucks a gallon, no matter what the going rate for a barrel of light sweet crude. That would so completely, violently, brilliantly do it. Revolutionize the country. Firebomb our pungent stasis. Change everything. Don’t you agree?

Here’s what we could do: Give gas discounts to cab drivers (at least initially) and metro transit systems and low-income folks, those who have to drive their busted-up ’78 Honda Civics to their jobs scrubbing restaurant toilets and flipping burgers and vacuuming the residual cocaine from the seat cushions of numb SUV owners. Everyone else, 10 bucks a gallon, across the board. Eleven for premium.

It would take some finessing. Maybe also give a price break to some truckers and trucking companies (so vital to the overall economy), but not so much to global delivery companies (FedEx, DSL et al.), because not doing so would force them to raise shipping rates and force you (and me) to reconsider buying everything online and hence will encourage you to shop locally once again, thus reviving a stagnant local economy.

Voil