Day 2 notes from Web 2.0 Summit in San Francisco, CA:

[my analysis and notes are in these square brackets.]

Marc Benioff, Salesforce.com, speaking on Enterprise 2.0 mashups.

  • “Bezos’ presentation summed up one aspect of our business. You have to move from being a killer app to a killer platform. “
  • We have an elastic database; 10 Terabytes, 500,000 subscribers
  • Bikramfinder.com: mashup of Google map and salesforce.com into a tool that allows you to find bikram studios. We didn’t do this. Some third-party did it. We love demoing this.
  • iRows (embedded in App Exchange)
    • [It would make sense for any other App Exchange member to be able to integrate into the iRows spreadsheet so that they can pass data back and forth easily.]
  • We mashed up Skype as well (showed a demo of a tab where the contact list showed their Skype status.)
  • We now have >400 applications sitting on App Exchange; grab the app you want and it populates your workspace.
  • 1 floor of their new Siebel building will have cubes for mashup developers. $20K/yr per cube buys you a spot in our building where you can work closely with us to build your product that sits on our platform.

Side note: When I spoke to Michael Platt, Chief Architect from Microsoft at the New New Internet conference in Virginia, he told me that “mashups are the most exciting thing I have seen in years” and the Emerging Technology guy from SAP stated outright in the Enterprise 2.0 session at Office 2.0: “Mashups are the future of our [SAPs] business.” You can’t get much heavier data points than that to know that something very interesting is happening here!