Day 2 notes from Web 2.0 Summit in San Francisco, CA:

[my analysis and notes are in these square brackets.]

A Conversation with Bruce Chizen, Adobe:

  • he talked a lot about Adobe. blah blah blah. Mostly pitching.
  • There seemed to be a lot of “We get this. Really we do.”
  • He claimed that Adobe has “more reach” to a “higher number of customers” than Microsoft because Flash and Adobe Reader are embedded in so many computers and mobile phones.
  • “we want to see the web get a lot better – we see Flash as a way to do this.”
  • Chizen claimed that “Adobe has always been about open standards.” What crap. Postscript? PDF? Sheeeessshhhhh. I’m surprised he didn’t get a tomato for that one.
  • Overall, there is a lot of bragging (we are $2.6B, we have kazillions of users, and everybody in the solar system uses Reader.)
  • The difference between Bezos and Chizen is shocking. Sort of like the difference between Sulzberger and Diller yesterday. I wonder if that was a setup by the organizers on purpose?
  • Apollo will let you build a web app that spans the web and the local desktop to use local storage, etc. Think iTunes on steroids. Thousands of rich internet applications.
    • [I like the concept and direction of Apollo and believe that we need to have development infrastructure that allows people to write device spanning applications. It’s too bad Chizen was speaking on behalf of Apollo. He didn’t seem to be able to connect to the audience.]
  • Lukewarm response generally and no questions from the audience.