Praise and comments on Web 2.0: Strategies and Lessons for Business

What I like too about this Manifesto (not a word I’d have used myself, this being more a high-level White Paper on Web 2.0 than it is a “manifesto” — which, after all, suggests a more political document, one with an agenda rather than, as here, a document tha offers high-quality analysis and Action Points) is that every one of its twenty-seven pages is saturated with a sense of real-world business.

Its formal title, “Web 2.0: Strategies and Lessons for Business Leaders,” is not an over-statement. What the authors strive to do, and in my view they succeed, is to deal with all the aspects that most interest the business community, such as ” Is it REAL or it is all just HYPE?” and “How do you apply Web 2.0 thinking to YOUR business?”

It’s a beginner’s introduction to and overview of Web 2.0 without being patronizing or dull. But more than that, it answers the anticipated question “…but why should we care??”

It mentions, and sources, stats – really useful, convincing research – all in one document. And it puts it out there for all, for free. Which is pretty great info-sharing.

I’ve been in situations where I’ve been trying to help shift communications, PR and media strategies in an organization that moves grindingly slowly. At times this feels like I’m explaining the benefits of vehicles, and they are still unconvinced about the benefits of the wheel. I think it’ll be helpful having this simple ‘manifesto’ backing me up or leading the way.

As Troy Angrignon states in his Change This Manifesto, Strategies and Lessons for Business Leaders, “The single largest risk is the risk of inaction. While you are navel-gazing, some small, fast competitor might disrupt your industry and make you irrelevant. That may sound overly dramatic, but it’s true.” Couldn’t have said it better myself.