I first heard of Pickspal from Andrew McAfee in August 2006. Then from Michael Arrington. Venture Beat’s Matt Marshall has written a good summary of their venture. In short, Pickspal lets people bet on sports – nothing new there. But they they figure out which of their many thousands of customers are able to pick winners more often than the rest – the few who are better at picking winners than anybody else. The category possibilities are endless and the revenue possibilities are very interesting. This will be worth watching to see what they do with it.