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I laughed when I read this because it’s so true. I haven’t heard anybody say “DAMN IT, I can’t send email because my inbox is full!!!” since working at a prior company where we used Exchange where 5000 people exclaimed that almost daily. What a colossal waste of their time. Only about 1/10 of 1% of them knew how to set up auto-archiving so it was a huge drain on the organization’s resources.

Good on ya Google. Nice simple ad, straight to the point.