Here is the mission statement of Happy Planet Foods. I found this on their Abundant C drink and I smiled all the way through as I read it. If only all mission statements could be so human:

Our mission is to astonish your taste buds, nourish your body, unite you with the best sources of food and drink on this planet, and grow a progressive business from which happiness flows.

And these were the words of wisdom on the other side of the container:

It’s good to be just plain happy; it’s a little better to know that you’re happy; but to understand that you’re happy…and still be happy, be happy in the being and knowing, well, that is beyond happiness, that is bliss.

– Henry Miller

As an aside, Happy Planet was originally backed by venture funding from a very interesting group called “Renewal Partners” which operates here in Vancouver and which funds smaller (less than $10Million/annum) founder-led companies specializing in areas such as: natural foods, communications, educational tourism, social -screened capital management, and green consumer products.