Erroll Morris, the brains behind the much parodied, often copied “Switch” ads for Apple’s Macintosh computers, has found a new way to use his powerful interviewing technique.
He contacted and interviewed 500 Republicans who have decided to vote for Kerry and had them tell why they were switching. Many of them are still Republican but are refusing to support Bush in this election.
I think that these ads are absolutely brilliant. They’re very genuine and authentic. I highly recommend watching all of them. You can find them here: