Sex drives all new technologies: Super-8 films, Videos, DVDs, the web. Well, now it’s time for orgasm-inducing porn on your…phone. According to this article, Europeans are building, building, building (pant) towards a climactic $1.5B worth of soft and hard-core porn purchases over their phones.

A few lessons come to mind:

• Selling sex is almost always profitable;
• Sex will always and forever drive new technologies. It is the best way to make money on the leading edge of technology delivery because it serves that reptilian part of our brains known as the limbic system. All animals and humans share it. It’s just that animals don’t have chequebooks and their little paws and hoofs can’t use computers very well. If they could you can be sure we’d be selling them animal porn at every opportunity;
• People are generally stupid and will pay for the weirdest things;
• Where there is money; there will be suits looking to grow it; and they will use innocuous names to sound more respectable like the “head of adult programming”. Come on, for clarity sake, why not just say “VP of Porn?”

Well, I don’t know about the rest of you but I missed the last dot-com porn gold-rush. Maybe a new company though called “HotPhone”…..